It’s really interesting how Microsoft is taking control of the user experience in such an ‘Apple’ way, and it’s a sign of how deep the changes are within Microsoft. When viewed alongside the way they have taken control of Windows Phone, allowing almost no operator or OEM customisation and having quite rigid hardware specs, it is quite a striking change of direction for Microsoft:

The Windows Store, Microsoft said Tuesday, will be the only way for consumers to purchase and install Windows 8 Metro-style apps.”

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