Really good point made in this article.http://sethgodin.typepad.com/seths_blog/2010/12/the-inevitable-decline-from-c… This applies not only to web pages but to any product or service. Just look at the bewildering choice of services and tariffs that most mobile networks push at us, or the breadth of software features that never get used. It’s a self-fueling cycle as well – the less notice we as consumers take, the louder the company shouts. You end up with a Japanese chemists shop (if you’ve ever been to Japan you’ll understand). Steve Jobs once said that he’s most proud of the products and features he didn’t launch. It takes more balls to say “no” than say “yes”.