SEO (Search Engine Optimisation) is a dirty word (OK, 3 dirty words) to many people. Too many dodgy people charging over-the-odds or employing dirty-techniques that can actually damage your search ranking rather than improve it.

However, to perform no SEO on your website would be crazy: you should maximise your search ranking as that will impact your business. This is a good basic guide to the absolute minimum you need to do.

There is no substitute for good, relevant content and some high-quality links to your site from reputable, trusted sites. That should be your starting point. Then follow this guide to optimise your content. After that, the gains become more difficult, and are at the whim of Google’s ever-evolving search algorithms.

SEO for startups

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