“This is perpetual crisis,’ ” says mobile marketing chief DJ Lee. “We are in danger. We are in jeopardy.”
Very interesting piece on Samsung. As I read this it struck me that many tech companies are ultimately the architects of their own failure. The commoditisation of something is a direct result of chasing short or medium term profits in preference to a long term, sustainable business model. As soon as you give something away too cheaply or easily (and the Galaxy S4 crams a bewildering amount of tech into it’s ample frame) that sets an expectation in the consumers mind and drives consumer behaviour. It is ultimately damaging for all involved – for the company, who’s margins disappear, and for the consumer, who sees innovation dry-up.