“Based on earliest data, the sales start of the Lumia 800 is the best ever first week of Nokia smartphone sales in the UK in recent history.”
“By our measures, we have gained significant smartphone sell-out share in the channels in which we are operating in the UK.”
Spot the weasel-words:
– “Based on earliest data”…we’re estimating, so we may be wrong when we get the real data.
– “Nokia smartphone sales”…depends what Nokia classify as Smartphones.
– “recent history.”…based on Nokia’s terrible Smartphone sales performance over the last year, it would be a disaster if it didn’t exceed their sales performance.
– “By our measures”…don’t know why they say this (it’s obvious) but it sounds like they’re hedging.
– “significant smartphone sell-out share”…no idea exactly what that is, but if they meant market share or share of sales I’d have thought they’d say it more directly. Again, sounds like they’re hedging.
– “in the channels in which we are operating”…so the figures are based on a subset of the market.
So this is Nokia estimating UK Lumia sales for 1 week and comparing it to an unknown period of time when they were basically dead-in-the-market, and only for the limited sales channels that are actually selling the Lumia.
I don’t blame Nokia for this especially, but it’s just another example of the weasley, marketing-speak that makes consumers basically disbelieve anything they are told by companies. If they haven’t got anything to say, don’t say anything.