Google is too powerful, too arrogant, too entrenched to be worth our love. Let them defend themselves, I’d rather devote my emotional energy to the upstarts and startups. They deserve our passion.
This applies to most companies, not just Google. Most companies put profit way ahead of customer satisfaction.
It isn’t about big companies being bad by definition. You used to be able to argue that Google were always on the side of the customer, although it wasn’t always obvious who the customer actually was (in terms of search advertising the customer is the advertiser, not the search engine user). But many recent announcements seem to show that Google is now putting Google ahead of everything.