I’m sorry, but “GUEST”? Really, Target? Really? Is that the latest euphemism in bricks-and-mortar retailing?
I’m not a guest in your shop. I’m a customer. I have money to spend, and you have goods and services to purchase. It really is quite simple.
Call me a customer. Treat me like a grown-up. Treat me with respect at all times. Make your policies fair. Train your staff so they know more than I do. Pay them a fair wage, and don’t incentivise them to sell crappy insurance I don’t need. Make your stores pleasant places I want to visit, rather than neon sheds in the middle of nowhere. Let me touch and play with the things I want to buy. Make sure there’s plenty of stock so I can take things home. Offer free returns if I make a mistake.
Call me a customer. Really, I won’t mind.