“Target continually evaluates its product assortment to deliver the best quality and prices for our guests. Target is phasing out Kindles and Amazon- and Kindle-branded products in the spring of 2012. We will continue to offer our guests a full assortment of ereaders and supporting accessories including the Nook.” via theverge.com

I’m sorry, but “GUEST”? Really, Target? Really? Is that the latest euphemism in bricks-and-mortar retailing?

I’m not a guest in your shop. I’m a customer. I have money to spend, and you have goods and services to purchase. It really is quite simple.

Call me a customer. Treat me like a grown-up. Treat me with respect at all times. Make your policies fair. Train your staff so they know more than I do. Pay them a fair wage, and don’t incentivise them to sell crappy insurance I don’t need. Make your stores pleasant places I want to visit, rather than neon sheds in the middle of nowhere. Let me touch and play with the things I want to buy. Make sure there’s plenty of stock so I can take things home. Offer free returns if I make a mistake.

Call me a customer. Really, I won’t mind.

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